Over 1 million older people are chronically lonely in the UK, with over half of them often going up to a month without speaking to anyone. We took the story of just one of these lonely older people, Roy, and elevated his words into a dramatic monologue that was performed by the actor James Bolam. This film was the centrepiece of the brand's Christmas campaign 2016.
Burt's Bees has launched the #BringBackTheBees movement to regenerate the bee population and their natural habitat. To raise awareness for this initiative we opened a Flower Shop with a difference. In this hidden camera film we presented a vision of a future without the bees to a series of unsuspecting customers as a way to deliver our powerful message to help save the bees.
Partnering with the release of Mission Impossible: Fallout, this multi-channel campaign communicates the speed and ease of a Channel crossing with Euro Tunnel, based on the idea that the two groups of people benefit most from these services are families and spies.
We conceived, designed and launched a groundbreaking youth-orientated YouTube channel to inspire the millennial audience to pursue their dreams and passions. We launched the channel with a format in which a lucky youngster received professional mentorship in their favourite hobby and then had to complete a public performance within 72 hours.
Working in partnership with Channel 4 we developed a format called "Celeb Dishes: The Food That Made Me" to position Green & Black's as the food lovers' chocolate of choice. Going into the kitchens of famous foodies, they share the family recipe that has been passed down to them and the dish that they want to be remember by. The 4-episode series of shorts lived online and was supported by on-air trailers.
To promote the Bassoon Bar at the grand hotel The Corinthia to a discerning new audience we developed a music and content program to showcase intimate and stripped back live music sessions from some of the world's most exciting pop acts.
The luxury house hosted an exhibition at its flagship store on Gran Via in the heart of Madrid, showcasing its most famous and revered window displays from across the decades. I wrote all the associated literature for the exhibition including the brochure and artwork descriptions.
Kaleidoscopic social video to promote the launch of the latest product from LOEWE’s signature animal leather range - the Elephant iPhone lanyard case, in a range of eye-popping colours.
Winner of Pride Advertising & Marketing's brand makeover competition with an ad for Age UK which focuses on an often overlooked demographic within the LGBT+ community and the extra pressures of isolation they experience through old age.
To promote the brand's Christmas offer on TV, I wrote a uniquely Playstation take on the classic 12 days of Christmas song, featuring a selection of their latest and best games.
To rev up Confused.com's big new positioning as being all about cars, we brokered a long term partnership deal with Heart FM & Global to promote their new offering. As part of this deal, I conceived the 'Parking Challenge' idea, which was produced by the media owner.
To expand the 'Play With Oreo' universe and ethos, we collaborated with three of the most creative influencers on YouTube and got playful with the world's favourite cookie.
To promote Sainsbury's sponsorship of the Anniversary Games we developed a partnership with Heart FM and pitted two of their highest profile DJs against each other in a relay race at the event in the Olympic Stadium. Listeners were given the chance to enter a competition to join their team and we documented the training, trash talking and final race.
To show off the versatility of Philadelphia cheese we launched a partnership with food legend Jamie Oliver on his magazine and YouTube channel Food Tube to celebrate the humble and easy-to-make cheesecake.
To open up new lines of communication between Canon and the next generation of photographers, we created a social influencer format called 'Explore My City' in which we equipped a group of travel vloggers with the latest Canon cameras and invited them to capture the beauty of their home town.
Part of the team who developed the proposition for The Photography Movement, a platform that is designed to use the power of photography to help men express their emotions and combat depression and suicide. Raising awareness for the issue and donations for the CALM charity, the Movement launched with an exhibition and auction at Getty Images' gallery in central London.
https://www.thephotographymovement.com/
Part of the creative team to conceive and art direct the award-winning Oreo cover wrap of The Sun newspaper during the solar eclipse 2015.
To promote the newly founded partnership between the post-production studios Angell Sound and Creative Outpost, I conceived the Emoji Board, which they created in collaboration. Following the huge wave of popularity for emojis in popular culture, I asked the simple question - we know how they look on our screens but what do these charming little symbols actually sound like? We then set out to bring them to life by adding unique animations and sound design to the nation's favourite emojis.
Developed the Jamaican Rum Ting event concept to immerse guests in authentic Jamaican culture and take them on a trip through Jamaican history. Hosted at Big Chill House in Kings Cross the DJ line-up was headlined by the legendary Goldie who played an exclusive reggae set.
To launch Radox's new range of Spa products we produced a chill-out music EP in collaboration with a sound therapist which included the most relaxing track in the world ever created. To prove this we empirically tested the track measuring listeners' unconscious physical reactions (perspiration, heart rate, etc.) against other famously relaxing tracks and even having a massage.
The Grand National is one of the biggest events of the year for The Sun's readership so we decided to piggy back on an existing behaviour - the office sweepstake - and create an app that randomly selected you a horse, put a photo of your face in the correct silks and generated a poster to print out and put on the office wall.
